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7/27
727Deluxe
Album by Fifth Harmony
Released May 27, 2016
Genre Pop, R&B, Tropical house
Recorded 2014 - 2016
Producers Aaron Pearce, Alexander Kronlund, Jack Antonoff, Joshua Coleman, Brian Garcia, Michael Tucker, Tommy Brown, Dallas Koehlke, Kyrre Gørvell-Dahll, Lukas Loules, Jordan Johnson, Stefan Johnson, Marcus Lomax, Alexander Izquierdo, Andrew Goldstein, Emanuel Kiriakou, Adam Waldman, Nolan Lambroza, Tor Erik Hermansen, Mikkel Storleer Eriksen
Length 34:33
Singles

1. "Work From Home"
Released: February 26, 2016
2. "All In My Head (Flex)"
Released: May 31, 2016
3. "That's My Girl"
Released: September 27, 2016

Chronology
Previous Reflection
Next Fifth Harmony

"7/27" is Fifth Harmony's second studio album, which was released on May 27, 2016. The album's first single was called Work From Home, was released on February 26, 2016 and has become a hit. 7/27 has now nearly 1.9-2-1 million copies sold Worldwide with streams but only 525.000 of those copies were sold pure while their first debut album 'Reflection' sold up to 530.000 pure copies Worldwide and 1.1 million with streams. The album's title is in reference to the date Fifth Harmony was formed, July 27, 2012. Fifth Harmony's tour has just recently ended and it's safe to say that the record-breaking girl group has had up to about 500k attendances. 7/27 was the last studio album Camila Cabello recorded as a member of Fifth Harmony, before leaving the group on December 18th 2016.

BackgroundEdit

The girls started recording on September 29, 2015. The girls are working with the hit-maker, Max Martin "It’s a really good vibe for recording — [Max] is in a great spirit the whole time,” she notes. “We’ve been wanting to work with Max for a while, and his camp as well. They’ve produced some of the best records of all time, year after year, consistently. They’re so talented and creative, and there’s real camaraderie and positivity.", said Lauren Jauregui on a interview with Billboard.

The girls are also aiming for a urban, R&B and soulful vibe in this new record: "For starters, we definitely want to mature in terms of our lyrics and content,” says Jauregui. “Although [on the first album] we touched upon a bunch of subjects that we definitely agreed with and our very relevant to us, like girl power and self-love, hopefully this time around we can have some more vulnerability, some more ballads and mid-tempo type [songs], to balance out this album. We want you to sit through it and feel a roller coaster of emotions. We’re also trying to make it a bit more soulful. The whole R&B, urban, Destiny’s Child vibe? We’re definitely going to try and hone in on that this time around. We’ve recorded some dope songs already, some really sick tracks with crazy horns all over the place.”

SinglesEdit

Work From Home (featuring Ty Dolla $ign) was released as the lead single from 7/27 on February 26, 2016, the music video was released at the same time. The song debuted at number 12 on the U.S. Billboard Hot 100 chart with 88,000 downloads sold and 10 million U.S. streams in its first week, becoming the group's best week sales as well as then their highest-charting song. In its seventh week, the song peaked at number 7, becoming their first top 10 single, surpassing the peak Worth It, which peaked at number 12 in 2015. The music video has since reached over a billion views and has beaten Worth It in terms of views on YouTube. The girls have performed the song several times, for example at the Billboard Music Awards, Much Music Video Awards, Britain's Got Talent and the Today Show.

All In My Head (Flex) (featuring Fetty Wap) was released as the second single in June 2016, and has since entered the Australian charts. The song debuted at number 78 on the U.S. Billboard Hot 100. Fifth Harmony have performed the song on Dancing With The Stars and The Today Show.

That's My Girl was released as the third single on September 19th 2016, alongside its music video. The song was also used for the NBC Gymnastics commercial for the 2016 Rio Olympic Games. A Remixes EP was released on December 2nd, featuring four remixed versions of the song. The girls have performed the song most memorably at the American Music Awards.

Promotional singlesEdit

The Life was released as the first promotional single on March 24, 2016. It made its chart debut in the UK, peaking at number 97 in the Official Charts and number 1 in the Billboard Bubbling Under Hot 100 chart.

Write On Me was released as a promotional single on 5 May 2016. The music video was released on May 6, 2016 and has since reached over 65 million views.

Track ListingEdit

Standard
No. Title Writer(s) Producer(s) Length
1. "That's My Girl" Tinashe Kachingwe, Alexander Kronlund, Lukas Hilbert Kronlund, Hilbert 3:24
2. "Work From Home" (featuring Ty Dolla $ign) Tyrone Griffin, Jr., Alexander Izquierdo, Joshua Coleman, Jude Demorest, Dallas Koehlke, Brian Lee Ammo, DallasK 3:34
3. "The Life" Kachingwe, Kronlund, Hilbert Kronlund Hilbert 3:20
4. "Write On Me" Mikkel Eriksen, Tor Erik Hermansen, Kyrre Gørvell-Dahll, Priscilla Renea Hamilton, Simon Wilcox Stargate, Kygo 3:39
5. "I Lied" James Abrahart, James Wong, Oliver Peterhof, Izquierdo Jordan Johnson, Marcus Lomax, Stefan Johnson The Monsters and the Strangerz 3:23
6. "All In My Head (Flex)" (featuring Fetty Wap) Eriksen, Hermansen, Benjamin Levin, Willie Maxwell, Daystar Peterson, Nolan Lambroza, Julia Michaels, Wilcox, Brian Garcia Ewart Brown, Clifton Dillon, Richard Foulks, Daniel Gonzalez, Camila Cabello, Lauren Jauregui, Ally Brooke, Normani Kordei, Dinah Jane, Herbert Harris, Leroy Romans, Lowell Dunbar, Brian Thompson, Handel Tucker Stargate Brian, Garcia, Victoria Monét (vocal producer) 3:30
7. "Squeeze" Eriksen, Hermansen, Gørvell-Dahll, Lambroza, Hamilton, Wilcox Stargate, Kygo 3:33
8. "Gonna Get Better" Adidja Palmer, Linton Timajae White, Mario Antonia, Dunwell Stargate 3:36
9. "Scared Of Happy" Kachingwe, Cass Lowe, Michael Tucker, Eriksen, Hermansen Stargate, BloodPop 3:23
10. "Not That Kinda Girl" (featuring MIssy Elliot) Melissa Elliott, Negin Djafari, Jared Cotter, Aaron Pearce Aaron Pearce Pearce

GalleryEdit

Album cover art Edit

RecordingEdit

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