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Down
Down
Song by Fifth Harmony
U.S. Release June 2, 2017
From Fifth Harmony
Recorded 2017
Total Length 2:44
Credits
Written By Joshua Coleman, Gucci Mane, Dallas Koehlke & Jude Demorest
Production By Joshua Coleman & Dallas Koehlke
Album Chronology
Previous Song
Next Song He Like that
Single Chronology
Previous Single That's My Girl
Next Single Angel

Down is the lead single from American girl group Fifth Harmony's forthcoming third studio album, Fifth Harmony, set to be released on August 25, 2017. The song was released as the first single from the album on 2nd June 2017, and features rapper Gucci Mane. The song is the group's first official release since the departure of former group member Camila Cabello in December 2016. The official cover artwork for the song was released on May 30th 2017 via social media. Throughout late May, the girls posted via social media what are believed to be hints about the song before revealing its release date and Gucci Mane's feature on the song. The song was performed by the girls on their first appearance on Good Morning America as a four-piece on June 2nd (the day of the song's release), alongside their hit singles Worth It and Work From Home. Gucci Mane joined them onstage for his verse. The music video was released on June 8, 2017, and the song debuted at Number 42 on the Billboard Hot 100. The song is (in terms of length) their second-shortest official release, behind Them Girls Be Like by two seconds.

BackgroundEdit

On May 28, 2017, Fifth Harmony began a daily countdown to the release of "Down" by sharing coordinates of each member's hometown. By going to the specified location, fans were able to decode parts of the song's lyrics through a Snapchat filter. The group shared the single's accompanying cover art on Twitter on May 30, 2017. Epic Records and Syco Music released "Down" to all major streaming services and digital retailers on June 2, 2017, as the lead single from Fifth Harmony's upcoming third studio album. It marked the group's first single as a quartet following original member Camila Cabello's departure, who left in December 2016 to pursue a solo career.

Critical ResponseEdit

"‘Down’ is a stereotypical pop song, comprising several meaningless verses with a chorus led by a drop followed by a repetitive beat and backing vocal. Essentially, it’s a less polished version of ‘Work From Home.’ The main problem is the lack of hook, unlike their previous work which deployed powerful variations to engage listeners with the song. Here, the beat sounds like those painful noises made by secondary school pupils on keyboards that they’re made to use in music lessons. The lyrics represent the talent of such children too: “There ain’t no kind of situation / Where I wouldn’t cross a line for you / FBI interrogation.” The chorus is then just the title repeated too many times with the occasional preface of “I’m gunna keep loving you.” Originality, eat your heart out.", according to Bruno Russell of The Edge.

"Pop stars have made a habit of pilfering of-the-moment hip-hop acts for their singles, a historical trend that most recently has made a meme out of the poor Migos. Any exasperation over the announcement of Fifth Harmony’s Gucci Mane-featuring single “Down” might have stemmed from this context, not from the fear that the suddenly omnipresent Atlanta OG had overextended himself by agreeing to appear on the now-quartet’s sun-kissed compositions. Guwop’s ear for melody and earworm lyricism figured to be an elastic enough fit, plus his post-prison glow is believable because it’s hard won.", according to Brian Josephs of SPIN.

Music VideoEdit

The music video for Fifth Harmony's first single of their third album Fifth Harmony, Down was released on June 2, 2017 on VEVO.

Fifth Harmony - Down ft03:15

Fifth Harmony - Down ft. Gucci Mane-0

LyricsEdit

Gucci Mane:
It's Gucci
Fifth Harmony

Lauren:
I need somebody with some patience
'Cause you know I got a temperament
And yeah, you got a reputation
Nothin' that a little love can't fix
There ain't no kinda situation
Where I wouldn't cross a line for you
FBI interrogation
I would get up there and lie for you

Dinah:
When push come to shove
You show me love
When push come to shove, aye

Lauren and Normani:
Long as you're holding me down, down, down
I'm gon' keep lovin' you down, down, down
Long as you're holding me down, down, down
I'm gon' keep lovin' you down, down, down
I'm gon' keep lovin' you

Normani:
You the type that I could bake for (bake for)
'Cause baby, you know how to take that cake
And I'm the only one you wait for
'Cause baby, you know that I'm worth that wait

Ally (Lauren):
When push come to shove
You show me love (you show me love)
When push come to shove, aye

Fifth Harmony:
Long as you're holding me down, down, down
I'm gon' keep lovin' you down, down, down
Long as you're holding me down, down, down
I'm gon' keep lovin' you down, down, down
I'm gon' keep lovin' you

Gucci Mane:
It's like Bonnie and Clyde just walked in
A gangster and his bride just walked in
We on the same team and we ballin'
Got me showin' off my ring like I'm Jordan
And I'ma hold you down like you hold me
And I'll never tell a soul what you told me
When I was sittin' in the cells is when you showed me
It takes a real one to put up with the old me
That's why you in the coupe with the low seat
That's why we at the game on the floor seats
My diamond that they seein' from the nosebleeds
You make 'em mad, feel like you won a trophy

Fifth Harmony:
Long as you're holding me (Lauren: down), down, down
(Ally: I'm gon' keep lovin' you down) I'm gon' keep lovin' you down, down, down
(Normani: Long as you're holding me down) Long as you're holding me down, down, down (Lauren: love you down)
I'm gon' keep lovin' you down, down, down
Long as you're holding me down, down, down (Dinah: yeah)
I'm gon' keep lovin' you down, down, down (Normani: down, down, down)
Long as you're holding me down, down, down (Lauren: i'm gon' love you down)
I'm gon' keep lovin' you down, down, down (Dinah: long as you're lovin' me, boy)

Lauren:
I'm gon' keep lovin' you

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